Century-Old Brands Association is a young NGO which was founded on December 12th, 2011 with the aim of reaching out to old and respectful brands of Turkey most of which exist in Istanbul. Century-Old Brands Association and its members have an important role in showing younger generations how they have succeeded in establishing, expanding and sustaining their brands and how they plan to adapt to new challenges in the future. These brands are an important part of the economic and cultural history of Turkey. They were founded in the Ottoman Empire. They have witnessed the foundation of the Republic of Turkey. Now they have come together to build a platform in order to preserve and promote their century-old values.