Within the scope of its 10th year and in honor of the 100th anniversary of Turkish film, Istanbul Modern presents the exhibition “One Hundred Years of Love: The Affair between Film and Audience in Turkey”. This exhibition is on view between September 25, 2014 and January 4, 2015.

By digitizing visual and written materials pertaining to audiences in Turkish film history, “One Hundred Years of Love” also aims to render visible the memory of a history whose sources have been poorly preserved and kept alive only through personal efforts.

The exhibition additionally conveys the “magical” relationship between cinema and the audience by featuring examples of autographed photos of stars, fan letters, magazine covers, and telephone rendezvous with stars arranged by magazines as promotional campaigns.

Moreover, a special space in the exhibition offers a nostalgic experience that transforms the audience’s relationship with film soundtracks. Viewers can select classic songs featured in Turkish movies and listen to them while watching the scenes in which they were played.